Renaud and Adrian explore how Apple built a successful Chinese supply chain, how they control bringing new products to market, and whether its ‘reliance’ on China might be a double-edged sword. Their ‘best practices’ could benefit SMEs who are also developing and manufacturing new products in China and Asia, so let’s see how Apple gets it right.
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Watch: on Youtube
- 00:00 – Greetings.
- 01:20 – The topic: A focus on Apple. How they built a successful supply chain in China, and whether are they too reliant on China now.
- 04:00 – “I want to make a product with Apple’s quality and design.” Realistic?
- 08:06 – Finding new suppliers to keep the pressure on their supply chain and get the best deal possible.
- 11:26 – Apple has 15k of their own staff in China. What does this mean?
- 17:47 – Apple may not own the factories, but they do own a lot of the equipment. Why?
- 23:32 – They get sub-suppliers to commit to building custom parts just for Apple in large quantities.
- 27:27 – The benefits of using CMs like Foxconn.
- 29:29 – Giving away too much control and technical know-how is not the Apple way.
- 35:27 – Apple’s attempts to diversify supply chains into Vietnam and India.
- 40:07 – Will/should they leave China entirely?
- 49:48 – Wrapping up.
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